The Communicator’s Guide to Building a Corporate Intranet: Part 2
Getting out of your comfort zone and being the go to source for understanding your organization and the communications needs of ALL employees . . .
Getting out of your comfort zone and being the go to source for understanding your organization and the communications needs of ALL employees . . .
After having knee surgery earlier this year, I was lying on my bed slightly in pain but bored out of my mind. So, I started thinking about the work that I have been doing helping some of the great companies in the U.S. reimagine their corporate intranets. I decided to put pen to paper (well, I started typing on my laptop), and within a week, I had written a 7,000 word piece covering all that one (communications professionals that is) needs to do to go about concepting, building and then launching a new intranet. I approached Reworked about what I had written. It was definitely too long for a single article, so we transformed it into a 5 part series.
In Part 2, I talk about the importance of communications professionals really understanding their organization and becoming the go to source when it comes to knowing who their employees are, where they sit (or don't) and what their need for information is. Once this is known and HR and IT confirm the ability of the company's employee database to allow for such granularity with regard to the targeting of content, then opportunities abound for creating an intranet that is personal, relevant and offers an excellent end user experience.
To read Part 2 in Reworked, click here.







