A New Category of Employee Communications Technology?
With all of the M&A transactions that have taken place over the past few years in the burgeoning ECA tech market and the hundreds of millions of dollars pouring in from the capital markets, the time has come for tech solution providers to focus on the communications professionals charged with putting these tools to work.
Enter Employee Communications Management platforms. Just like their brothers and sisters in sales (customer relationship management - CRM) and human resources (human capital management - HCM), ECM platforms offer a holistic, rather than siloed, approach to helping communications pros by providng them with a multi-channel way to getting information to, engaging and communicating with their employees in the way or ways employees prefer.
Read more in CMSWire about how the ECA tech market is evolving into the ECM tech market.






